Target the right people: Who is the customer?
In the right places: What channels are they using?
At the right time: When are they most active?
With the right messages: Are we delivering value to our customers?
Learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Define client information & business goals along with all required information to properly complete discovery process.
Paid Media Audit
Create a baseline for current paid media performance based on analytics, campaign statistics, and landing page data.
Our team will create a comprehensive paid media strategy and project plan that clearly outlines deliverables and measurable business goals.
Paid Media Strategy
We define all possible/suggested recommendations when it comes to platforms, ad copy, ad creation/design, remarketing, PPC advertising, and social media advertising along with an ideal target demographic and budget allocation and management.
We will document short-term and long-term goals to evaluate campaign performance.
Our team will agree on a cohesive content strategy to reflect our brand voice and content that resonates with our users/fans.
We manage and execute the campaigns as well as any supporting material that maybe needed. (landing pages, internal links, conversion tracking, pixel implementation, budget allocation, customer targeting, etc.)
Analysis & Reporting
Our team will provide weekly and monthly reports that include an analysis of the campaign performance, KPIs, and goal tracking. We will adjust the project plan based on these results.
During this stage, our team will monitor and adjust campaigns based on the performance of ad design, landing pages, ad copy, etc.
Short Term Adjustments
We will make small adjustments to the bid, placement, ad copy, ad design, A/B testing, and small targeting to improve performance or lower costs.
The need to make global adjustments to campaigns based on trends, new industry information, and platform updates becomes obvious over time.
Social media allows us to focus on people that t the description of your potential customer. Here are some of the categories that we are able to target:
Age, Location & Gender
Fields of Study
Business and Industry
Income / Net worth
Hobbies and Activities
Online Spending Habits
Specific Page Likes
Previous Website Visits