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Social Media Strategy Services

A successful marketing campaign begins and ends with a tactful strategy. We believe the same is true for social media. Our team is dedicated to creating and executing unique strategies for your brand. We know that social media gives brands the power to reach their ideal audiences through granular targeting, relevant content, and meaningful conversation. However, reaching social media’s full potential can be tricky. With so many ever-changing platforms, performing the day-to-day online operations can become a grueling task.

Links And Metrics is committed to remaining a step ahead of online trends and keeping your brand at the forefront of the social media world.

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Our strategy is simple: Research, Development, Results.

Beginning with research and development allows us to understand your brand, your audience, and your goals. We are able to use the strategy to measure each step and analyze what tactics are working through the process. Your company will understand how every installment is calculated and why our team chose to do it. Ultimately, our objective is to establish a strategy that leads to increasing your bottom line.

With a clear understanding of your business, prospects, voice, messaging, branding, and goals, we are able to create a unique social package for your company. The social media package lays the groundwork for the next step: execution. Our work is unique, relevant, and tailored to your brand identity. In some cases we execute extensive strategies including focus groups, on-site research, & more.

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Benefits of a social media strategy:

An all-around team understanding of the brand voice, messaging, visual guidelines, and general ground rules. It sets objectives for the leadership team and execution team on what expectations are in terms of success. A strategy helps guide the amount of posts we should make over the course of a month. It helps answer critical questions like “what type of content should we create?” and “What are our ultimate goals?” It can help determine what the most important metrics to measure success are

Interested in learning more about how our tailored social media strategy can benefit your business? Give us a call today and let’s discuss your opportunities!

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Content Production for Social Media

How does it work?

Provide Content: We film, capture, make, paint, record, bake, build, hatch, compose, invent, write, draw all of your social media content in-house.

Lightning Fast: We have a “need for speed” social media content production. Our team of creatives have mastered the art of ideation and have set an efficient pace for production. Time us.

Impressive Results: Give ’em the old razzle dazzle . Show your audience what they want with ready to use social media content that disrupts the normal feed and aligns with your goals.

Insight Driven: Creating content because you think it’s ‘cool’ isn’t cool. Instead, get rid of ad waste and spend time/dollars on what actually works.

Our Approach

Build Strategy & Brand Voice

Target Audience/Buyer Persona: First we have an in depth meeting around the demographics of the audience we are trying to reach for the social media campaign. This helps the creative team brainstorm content that will resonate with your ideal audience. Our process ensures that our team completely understands your brand’s voice so we can properly communicate and produce content.

Brief:

Once our team has an understanding of the business & branding, we move into discussion around a brief. It can be a campaign, a seasonal holiday, or anything in between. Our team will make sure to ask the necessary questions before moving into the ideation stage. This ensures that we are headed in the right direction before we spend time creating new content ideas.

 

Ideation & Creation:

After the brief, we move into a brainstorm session. Whether it’s the Easter, Valentines Day, or a special campaign, we use different brainstorming techniques to come up with unique ideas for various social platforms. Once our team reaches ideas that match your objectives, we sit down and go over them with you.

Test, Measure, & Optimize:

Ready. Set. Launch. It’s time to execute the strategy and gain audience feedback. We look at the numbers to get legitimate results, observe how we grew, and understand how we can improve in the future. During our next brainstorm session, we will keep this data in mind and create ideas for different social content pieces. This will help our content direction and overall understanding of the brand.

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Social Media Community Management Services

Every brand loyalist is created because of a positive experience with the brand.

Customer support and community management on social media is one of the easiest and quickest ways to build brand loyalty.

At Sociallyin, we understand how to properly and effectively build a social following while keeping followers engaged. We continue to help some of the world’s leading brands manage their social media audience by monitoring and reacting to the various conversations happening around the brand and on their accounts.

 

How it works: Our process begins with developing a social media strategy. Specifically, an engagement strategy that will act as a guideline for the community managers.

Once we have a full understanding of your community management expectations, we assign a team to your brand that is responsible for directing questions to the right person, engaging with the audience, and overall fostering conversations.

Daily, community managers represent your brand, keeping the page lled with fresh content and actively participating in conversations with your followers.

At the end of each month, we review our efforts including engagement and follower growth. Based on this data, we are able to analyze each step and dictate what tactics are working through the process.

Social Paid Advertising

 

Why Paid?

Paid advertising drives legitimate business results by getting rid of ad waste. It aids in getting the most out of your time, money, and puts your efforts towards methods that actually work.

Platforms we manage: Links And Metrics has the capabilities to efficiently manage and optimize social paid ads. We are one of the few social media advertising agencies that solely focuses on PPC through social channels. This allows our team to be fully immersed in different products offered by each social media channel and aids our goal in rolling out the latest features and tactics for each client.

 

Platform Intracases

With the ever-changing landscape of social media advertising platforms, our team stays on top of what is new and where the attention is. Social media advertising constantly rolls out new products and services, and we have made it our responsibility to understand trends and changes so we can be quick and smart when implementing and executing for our clients.

Proper Targeting Selection

Selecting the proper target markets on Facebook Ads, Twitter Ads, and other social platforms is a science in itself. Our team is constantly testing new targeting opportunities to see what works. We are not tied to any speci c channels or tactics, and instead solely aim to capture the strongest media performance possible for advertisers based on the current marketing landscape.

Conversion Tracking & Optimization

When spending advertising money, reporting is crucial to gain knowledge of the ROI of your campaigns. Unlike traditional channels, social ads allow you to track your conversions and ROI so you can know how well your campaign is performing. Our team emphasizes setting goals and a tracking report so our engagement is successful.

 

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Links And Metrics Paid Social

Our Approach

Target the right people: Who is the customer?

In the right places: What channels are they using?

At the right time: When are they most active?

With the right messages: Are we delivering value to our customers? 

Discovery

Learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Project Brief

Define client information & business goals along with all required information to properly complete discovery process.

Paid Media Audit

Create a baseline for current paid media performance based on analytics, campaign statistics, and landing page data.

Strategy

Our team will create a comprehensive paid media strategy and project plan that clearly outlines deliverables and measurable business goals.

Paid Media Strategy

We define all possible/suggested recommendations when it comes to platforms, ad copy, ad creation/design, remarketing, PPC advertising, and social media advertising along with an ideal target demographic and budget allocation and management.

Measurement Planning

We will document short-term and long-term goals to evaluate campaign performance.

Content Implementation

Our team will agree on a cohesive content strategy to reflect our brand voice and content that resonates with our users/fans.

Technical Implementation:

We manage and execute the campaigns as well as any supporting material that maybe needed. (landing pages, internal links, conversion tracking, pixel implementation, budget allocation, customer targeting, etc.)

Analysis & Reporting

Our team will provide weekly and monthly reports that include an analysis of the campaign performance, KPIs, and goal tracking. We will adjust the project plan based on these results.

Optimization/Testing:

During this stage, our team will monitor and adjust campaigns based on the performance of ad design, landing pages, ad copy, etc. 

Short Term Adjustments

We will make small adjustments to the bid, placement, ad copy, ad design, A/B testing, and small targeting to improve performance or lower costs.

Campaign Adjustments

The need to make global adjustments to campaigns based on trends, new industry information, and platform updates becomes obvious over time.

Targeting

Social media allows us to focus on people that t the description of your potential customer. Here are some of the categories that we are able to target:

Age, Location & Gender

Fields of Study

Business and Industry

Relationship Status

Income / Net worth

Home Type

Hobbies and Activities

Shopping Behavior

Travel Methods

Online Spending Habits

Specific Page Likes

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