The goal of the campaign was brand awareness and to get as much people as possible to show up for The fashion Souk 5.0.
Over two Months we employed the use of Facebook & IG to run Ad Campaigns. A total of 12 Ad Campaigns were run. In total, the Ad campaigns reached a total of 2.6M+ in Lagos.
We also ensured we designed beautiful banners that spoke to the class of the event (One of our designs was used for billboard).
Videos were important as we used it to tell evocative stories to the target audience to convince them to show up for the event (one of our videos was used for a Television Commercial).
I have worked with Deji (Links and Metrics) on two major projects that turned out to be huge success stories. The dedication of he and his team to ensure they meet client expectations and surpass it is largely commendable.
Working under the kind of closely-marked- timelines we had and delivering on every line item, from planning, creating content, executing the marketing on social media with precision on targeting the right market and being spontaneous in changing direction with ease when we needed to, all contributed to the success of the maiden edition of the Eventful Summer Yard Sale and The Fashion Souk 5.0.
Working with him feels like an extension of mine and I will be happy to work with him again.
Souk Manager, Eventful Limited
We made sure that four ads still ran on the day of the Event and this contributed to those that showed up in the evening and even into the closing time. The closing time was pushed back from 8PMto 10PM to accommodate those that were just coming in.
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