Gingo Wellness needed help with their online publicity and sales.
During the pandemic lockdown we had faith that GINGO was going to do well.
Here were the 2 simple reasons we gave GINGO.
- A lot more people were at home bored and surfing the Internet at an unprecedented rate!
- People were gaining weight at home (they are still gaining).
The Big Idea
Our BIG idea was that people had to stay fit with little effort during the lockdown.
That’s how we were addressing their PAIN POINT.
So, to ensure they saw results we started a challenge
An exercise challenge and it was a massive success.
More people participated than we expected.
This started on Instagram, was anchored on WhatsApp and we soon had to move to Telegram due to the group now exceeding 270 members.
We had swiftly eliminated a weakness that could come to plague our customer in the future (them not seeing results).
So, what was next?
We proposed GINGO should upsell!
Ginger and lemon were massively being sold out.
Why? Because of the trend that it could cure COVID 19.
There was another angle.
Lemon and ginger are good for boosting the immune system. The immune system is what will fight the COVID 19.
Then we used that angle and sold out most of the ginger and lemon GINGO could get their hands on!
We sold the new flavours at double the old price and o boy did they sell!
It was incredible and at some point, she was overwhelmed with orders!
In just one week and our client had made more than 1.5 Million Naira selling Slimming Tea only.
She was beyond joyous!