Links And Metrics Fashion Digital Marketing

Increase your sales for better Profits

Links And Metrics Fashion Digital Marketing

Value of Fashion Market

There is currently no compiled data on the Fashion Industry in Nigeria and Africa at large but this does not mean the industry is not big. The potentials are limitless with over  199,728,050 and 1.216 billion people in Nigeria and Africa respectively according to worldmeter; this means there is so much money to be made.

In a crowded online fashion market, it can be difficult to distinguish your brand from the pack. We have found that one of the best ways to make your mark is with digital marketing. Not only can fashion digital marketing improve brand presence and sales, it can increase brand awareness, and is easily trackable so that you can get immediate feedback and determine if a campaign is working. We’ve also found there are long-lasting effects as well.

Our Comprehensive Fashion digital marketing package gets your products in front of your ideal audience so they become aware of your brand, purchase your products, and ultimately turn into brand ambassadors.

We’ve worked with numerous industries and brands and we have seen the tremendous impact that digital marketing can have on sales. When we partner with an ecommerce site, we connect every activity to leads and sales. We optimize a brand’s current efforts online to make sure they are getting the most bang for their marketing Naira.

So, let’s get to it. Here are some of the steps we will take to ensure an INCREASE in your SALES:

Links And Metrics Ultimate Fashion Digital Marketing
Lead Magnets

Lead Magnets

A Lead Magnet is something that you offer prospects in exchange for something they give you in return. Using Lead Magnets has proven to be effective when used together with a landing page.

The very first thing we will do is to develop lead magnets that will lead to a landing page which we can use to convert your audience to customers.

Landing Pages

After all the hard work is done to get visitors to your e-commerce website, the next big step is to convert them into leads for your products. Landing Pages are the best way to convert them!

Creating landing pages will allow us to target your customer, offer them something of value (lead magnets), and convert a higher percentage of your visitors into leads, while also capturing information about who they are.

In other words, before we can do awareness, we need to direct them somewhere they can be converted to customers.

Landing Page
Digital Brand Awareness and Social Media Presence

Digital Brand Awareness and Social Media Presence

It is imperative to have social media presence as most of your customers spend a lot of time there.

We can run a giveaway on Instagram to increase both brand awareness and the size of your community

We can run a giveaway on a very popular item in your store, strictly on Instagram. For the giveaway, we will have your Instagram followers comment on why they want to win the item in the photo and then tag three of their friends that would want the gift as well. (Who will often comment and tag another three friends!) Instagram giveaways can become a regular feature for your brand, offering a new item at the beginning of each month.

We will Make sure to use beneficial and/or recognizable hashtags for the item giveaway. We will create a special hashtag just for the giveaway program, that will be used each time.

Running an Instagram campaign will increase your followers and brand awareness among Instagram users. Which can lead to more sales in the long run.

Instagram Giveaways

We will encourage every new email subscriber to follow you on Instagram.

We will send new email subscribers a thank you for following and direct them to follow you on Instagram for style inspiration and tips.

 

We will also encourage customers to not only follow you, but to share photos of themselves with your brand, using a special hashtag provide. This way we will reshare your customers’ images, creating brand loyalty and bringing a personal touch to your brand.

Follow on instagram
Shortening the customer journey – advantages of Instagram And Facebook Shopping

Shortening the customer journey – Advantages of Instagram And Facebook Shopping

The shopping/store features on Instagram and Facebook significantly shortens customer journeys. Two clicks are all it takes to get from Instagram directly to the desired product in the seller’s shop. Our clients have been able to achieve considerable sales increases as a result.

Run a promotion during holidays to increase sales and capture attention when buyers are more aware.

Depending on the time of year, you could provide different incentives to buyers.

If it’s Christmas, we will have a series of emails go out to your email subscribers with a digital marketing strategy that focuses on compounding discounts. For example, we could help you promote 12 days of giving and offer a discount each day on a different product. Day one you discount shoes, day two dresses, etc. We will give your subscribers a reason to share their email discounts with their friends and on social media.

Every seasonal incentive would also be shared on social media: Facebook, Instagram, Twitter, as well as your blog.

Run a promotion during holidays to increase sales and capture attention when buyers are more aware
Nurture people that are not ready to buy to turn them into a customer later.

Nurture people that are not ready to buy to turn them into customers later.

When someone first comes to your shop they are not always ready to buy. Make sure to capture their email address and have an automated email series that slowly feeds them new content and you’ll also learn their buying preferences, like how many emails it took for the person to turn into a customer. You’ll learn what type of products they prefer by what they click on in the emails and day and time they open their emails.

Retarget your visitor with Facebook ads to increase conversion rates.

Most people are not ready to buy immediately upon seeing an ad or visiting your website. With retargeting we can help to reach the same people that were thinking about buying your product with reminder ads wherever they go, on Facebook and Instagram.

If they don’t purchase—let’s say after a week—you can give them a slight discount in the ad to get them to act. Retargeting people who have abandoned their shopping cart is also a fantastic way to generate sales that otherwise would have been lost.

We recently took over a brand’s Facebook and Instagram ad management, and on average they have received a 398% return on investment, with some Facebook and Instagram retargeting campaigns going up to 660%!

Retarget your visitor with Facebook ads to increase conversion rates.
Email reminders to people who left items in their shopping cart to increase sales.

Email reminders to people who left items in their shopping cart to increase sales.

People add items to their shopping cart and then forget all about them. We will craft and send reminder emails to those who added items to their shopping cart but didn’t buy. The emails will be sent in intervals: the next day, the next week, and then maybe the next month, along with a discount code to encourage purchase.

In order to send reminder emails, your website visitors will need to have an account, so we will help make it very easy for visitors to create accounts on your website.

We work with fashion brands that are serious about their fashion digital marketing. Our digital marketing agency not only makes an impact on your online sales but we work with you to develop effective ongoing campaigns that bring together your website, email, blog, and social media efforts.

Digital Branding And Positioning

Brand positioning gives customers reasons to buy one product or service over another. Brand positioning can be affected by aspects like style and tone-of-voice, brand personality, uniqueness, customer types and company reputation.

We are experts at creating Brand stories and copies that sell. We will focus on the whole style and tone-of-voice of your brand and stories your customers can relate to. This means you can also leave all your Graphics design needs to us.

If they don’t purchase—let’s say after a week—you can give them a slight discount in the ad to get them to act. Retargeting people who have abandoned their shopping cart is also a fantastic way to generate sales that otherwise would have been lost.

We recently took over a brand’s Facebook and Instagram ad management, and on average they have received a 398% return on investment, with some Facebook and Instagram retargeting campaigns going up to 660%!

Digital Branding And Positioning
Style guides in Collaboration with style and fashion bloggers

Style guides in Collaboration with style and fashion bloggers style and fashion bloggers

As a fashion brand that sells a variety of clothing items, we will help put together a style guide in collaboration with bloggers for your website so that visitors and subscribers can get ideas on how to wear your clothing, and even incorporate pieces into their existing wardrobe.

We won’t limit it to just one guide. Style guides can be done seasonally (dry and wet weathers), for special occasions (wedding, party, picnic), holidays (Valentine, Christmas, New Year’s), and for more topical themes: travel, work, weekend, beach.

Guides will be listed as a special section on your website and incorporated into your company blog, where you can provide more in-depth information on each item in the collection. We will be telling a story with the style guide to interest your customers.

In order to send reminder emails, your website visitors will need to have an account, so we will help make it very easy for visitors to create accounts on your website.

We work with fashion brands that are serious about their fashion digital marketing. Our digital marketing agency not only makes an impact on your online sales but we work with you to develop effective ongoing campaigns that bring together your website, email, blog, and social media efforts.

BONUSES

Free Advertisement In A Fashion Magazine called Fame Magazine

When we handle your Digital Marketing you get to advertise on a full page on a Top Fashion Magazine.

Free Advertisement In A Fashion Magazine called Fame Magazine
Free Adverts Online

Free Adverts Online

When we take charge of your Digital Marketing Campaigns, we will help create beautiful banners that will be placed on entertainment sites we are partnering with for free.

Free Models from Five9 Models

We are currently in partnership with Five9 Models, The partnership means all our fashion brands partners get to use their models for 2 different looks free and 50% discount on the other looks

Free Models from Five9 Models
E-commerce site

Discount Services/Great Deals

E-commerce site

We can help build a quality E-commerce website for you from scratch with integrated payment and a fully functional cart for as little as Fifteen Thousand Naira Only (N15,000)

Access To Fashion Influencers

To get in front of your ideal audience, we have a direct link to several popular fashion bloggers that already have a dedicated following of people who would like your brand. They have built a reputation and are well respected by their readers. They can have a huge impact if they choose to mention, review, or even wear your products.

We can get them to work with your brand to create content around a specific campaign or just create gorgeous images with your product. Their influence and creative take on your product will garner great interaction and sales.

Working with bloggers gives you two huge things: you get in front of a new audience, then you’ll gain new customers and the blogger will create content for you. Depending on the collaboration, they will share custom content on their blog, social channels, and you (the brand) may also get the opportunity to use the content they produce.

Access To Fashion Influencers

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